Landmark sales and expanding range of HD products and solutions proves Sony delivers “Real Systems, Right Now” at NAB 2007

21,000 XDCAM sales worldwide - with 6,000 XDCAM HD sales in its inaugural year

31,000 HDCAM sales worldwide – including 3,400 HDCAM SR

4,300 live production camera sales globally

6,100 switchers sold around the world - including 1,100 HD models

370 SXRD 4K projectors sold

NAB 2007, Las Vegas, April 15 2007 – From acquisition through to display, Sony today announced major worldwide success in the global adoption of it unrivalled and growing range of HD products and systems, including networked production solutions, live production cameras and HDCAM camcorders and VTRs.

“As the migration to HD continues to accelerate across Europe, Sony’s comprehensive HD line-up keeps on growing to give broadcasters and creators of all sizes even more choice,” said Jim Greaves, Divisional Director of Media, Sony Europe. “Whether they’re looking for entry-level HD solutions or integrated networked systems, we are helping our customers move to HD and beyond in the most cost effective and timely manner.”

A global experience in networked HD production solutions

With sales of more than 21,000 units, Sony XDCAM is central to delivering integrated networked production workflow. Recent customer sales successes, like Al Jazeera and TV Canarias, highlight how news producers and broadcasters alike are enjoying the workflow benefits and reliability of XDCAM and for customers like Finland’s Filmworks, which produces the World Rally Championships, the versatility of XDCAM lends itself to outside broadcast environments, where robust and efficient production is critical.

At the heart of these integrated systems, such as SONAPS, are mature, fast, practical and cost-effective technologies, like MPEG Long GOP, which is supported in all areas of production from planning and ingest to editing, play-out and archive.

“We are bringing new networked production possibilities to hundreds of broadcasters throughout the world,” said Daryl Blair, Senior Manager for Content Creation at Sony Professional Solutions Europe. “With our XDCAM family of tapeless acquisition products, we have successfully developed 35 XDCAM partnerships in four years which all support MPEG Long GOP and we are committed to expanding the range’s capabilities even further to deliver real workflow benefits.”