I dag lanseres Sony FE 100mm F2.8 Macro GM OSS, det første medium makroobjektivet i G Master™-serien. Det er kompatibelt med α™ (Alpha™) E-mount-kameraer og har 1,4x forstørrelse, avansert stabilisering og intuitiv betjening.

– Vi er på en kontinuerlig jakt for å flytte grensene for kreative muligheter for visuelle historiefortellere. Sony FE 100mm F2.8 Macro GM OSS er et bevis på den forpliktelsen – et objektiv som overskrider tradisjonell makrofotografering. Med optikk i verdensklasse løfter dette nye objektivet ikke bare makro, men også portrett- og bryllupsfotografering. Vi er begeistret over å kunne tilby Sony FE 100mm F2.8 Macro GM OSS som en del av vår anerkjente G Master-serie, og levere topp ytelse som Sony-skapere er vant til og stoler på for å ta håndverket sitt videre, sier Jazz Sidharh, Lens and Peripheral Marketing Manager i Sony Europe B.V.

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Sony Unveils Sony FE 100mm F2.8 Macro GM OSS: Redefining Macro Photography to Reveal New Worlds 

30^th September 2025 – Today, Sony releases the Sony FE 100mm F2.8 Macro GM OSS, the first medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilisation, and intuitive handling. ​ 

“We’re on a constant mission to push the boundaries of creative possibilities for visual storytellers, and the Sony FE 100mm F2.8 Macro GM OSS is a testament to that commitment, transcending the limits of traditional macro photography,” said Jazz Sidharh, Lens and Peripheral Marketing Manager, Sony Europe B.V. “With its world-class optics, this new lens elevates not only macro, but also portrait and wedding photography. We’re thrilled to offer the Sony FE 100mm F2.8 Macro GM OSS as part of our acclaimed G Master series, delivering the peak performance Sony creators have become accustomed to and rely on to further their craft.” ​ 

Beyond the Human Eye  ​ 

The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of 1.4x, making it easy to capture flowers, small objects, and other close-up subjects in vivid detail, revealing subtle textures and features that are difficult to take by the naked eye. ​ 

Compatible with an optional teleconverterⁱ (sold separately), the lens offers up to 2.8x magnification. This enables impressive close-up shots while keeping a comfortable working distance. It is ideal for subjects that are hard to approach or for avoiding unwanted reflections. ​ 

State-of-the-art Hardware Design ​ 

The optical design effectively positions elements including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements to achieve high-resolution performance from the center to the periphery of the image, reducing chromatic and other aberrations. ​ 

To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a "Full-time DMF switch" enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the "Focus Mode switch" allows instant switching between AF and MF; the "Sliding Focus Ring" enables FULL MF mode, linked to the distance and magnification scales. ​ ​ 

The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision and quiet lens drive, make autofocus (AF) performance up to approximately 1.9 times fasterⁱⁱⁱ than previous models. ​ 

A dedicated aperture ring offers quick, direct control over aperture settings. ​ 

Exquisite Image Quality ​ 

The 11-blade circular aperture produces beautiful, ball bokeh, while carefully controlled spherical aberration ensures an ideal balance of resolution and background blur — creating the signature creamy bokeh of the G Master line. ​ 

The unique "Nano AR Coating II" applies a uniform thin film to the entire lens surface, resulting in clear image quality that suppresses flare and ghosting even in backlit conditions. ​ 

An integrated optical image stabilisation system, designed for macro photography, accurately compensates for shift shake (up/down/left/right), angular shake, and front/back shake, ensuring steady handheld shots. ​ 

Pricing and Availability ​ 

The Sony FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately ​ 20 000 NOK. ​ 

For a product video visit: https://youtu.be/58HnarUzJFE. ​ 

Exclusive stories and exciting new content shot with the new Sony FE 100mm F2.8 Macro GM OSS and Sony's other imaging products can be found at ​ Alpha Universe | Read the latest stories from our European Ambassadors and Video Creators, a site created to inform, educate, and inspire content creators. ​ 

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. ​ 

For more information, visit: http://www.sony.net/ ​ 

 *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.  ​ ​ 

Notes  ​ 

ⁱ Compatible with the 1.4X Teleconverter SEL14TC and 2X Teleconverter SEL20TC. ​ 

ⁱⁱ When the 2X Teleconverter "SEL20TC" is attached ​ 

ⁱⁱⁱSony measurement conditions. Compared to the FE 90mm F2.8 MACRO G OSS SEL90M28G lens for the α E-mount digital single-lens camera. ​